To think of it another way, if your product was on Amazon.com, how would it be categorized? Get to the last subcategory of your business and FOCUS on that. When you focus, you don't spread yourself thin, you open your resources so that you can change plans if needed, and you leave room to expand your product/service. After all, Apple started with one computer, McDonald's started with a humble hamburger, and Cabela's started with homemade fishing flies. Be successful, be sustainable!
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