But, we will let you in on a [secret] tool that not enough businesses are using. Google+. In 2012, only 40% of marketers used Google+, according to the Huffington Post.
Here's what you need to know: When you set up a Google account for your business, you connect to tools your (potential) customers use frequently. Think of Google Maps, YouTube, Gmail, and plain old Google search. When you have a Google account and specifically a Google+ page, Google likes you, because, well, you're giving Google business! Your business Google+ page will show up in searches.
Plus, you'll be able to control your Google Map listing, ensure you're even on the map, have a YouTube account, and more. Worry less about managing your Google+ page as you do your Facebook/Twitter pages (however, a picture and some posting is helpful) since the plain old truth is fewer people care about and use Google+. In 2012, 30% of users who made a public post on their Google+ page never make a second post (Huffington Post). Yikes.
Google also offers a host of other FREE RESOURCES to businesses. We certainly don't recommend all of the tools, but some worth checking out, besides the ones we mentioned above, are the following:
- Google Drive (to share and save (large) documents and more on the cloud)
- Google Calendar (you can embed this in your website, like we did here, and share with multiple people!)
- Google Hangouts (for video conferencing and meeting with customers at a distance)
- Google Voice (have a separate phone number and voice mail that syncs to your existing phone - for free! Seriously! It's the greatest (and most secret) resource Google offers, in our opinion!)
Need help setting up your Google account? We are here to help. Call us today!