The logo is what defines your business. It should be memorable to your customers and convey a message to them. No matter who you have creating your logo (let us know if you want a custom logo), you should be picky. You want a VERSATILE logo. This is extremely important. When picking a logo, ask yourself:
Can the words be stacked differently (horizontally, vertically, etc)?
Will it look good in one color, like black or white?
Will the logo be visible when it is small? (Will it look good on a pen?)
Does the logo look similar to any other logos? (It shouldn’t)
Does the logo focus on only one product/service? (This is fine, unless you plan on expanding your products/services)
Does the logo convey subliminal messages you desire (professionalism, creativity, bold, etc)?
As for colors, think about what will be inexpensive to print on a t-shirt and other promotional items. You will pay for each additional color. We advise two color logos that also look great in a monochrome scheme.
ZABAVA Consulting offers website design, marketing, problem solving, crafted strategies, innovation techniques, and more to help your company be successful and be sustainable. Contact us today, and we can discuss how we can help.